Reayoung – A Professional Supplier of Women’s Shapewear Exporting to Europe and the US

Reayoung – A Professional Supplier of Women’s Shapewear Exporting to Europe and the US

Amidst the global shapewear market projected to exceed $4.32 billion by 2030, Europe and the US, as core consumer markets, are experiencing a transformation in consumer philosophy from “restrictive shaping” to “comfortable self-acceptance.” The popularity of the #bodypositivity hashtag on TikTok, with over 4.2 million posts, confirms modern women’s dual pursuit of body acceptance and comfortable wearing experiences. In this promising market, Reayoung, with 8 years of experience in the international market, has become a favored professional supplier of women’s shapewear to European and American clients, thanks to its precise market insights, strong product capabilities, and flexible customization services.

Precisely Targeting European and American Market Needs, Creating a Differentiated Product Matrix

European and American women’s demand for shapewear has long moved beyond the single logic of “wearing it for weight loss,” instead pursuing a product experience that is **”shaping without restriction, comfortable and versatile.”** With a keen fashion sense, Reayoung deeply aligns with market trends, building a product system that covers diverse scenarios.

Addressing the diverse body types in the European and American markets, Reayoung’s plus-size shapewear series has become a best-selling category. The high-waisted design combined with high-elasticity fabric effectively compresses abdominal fat while ensuring wearing comfort, eliminating the tightness of traditional shapewear; the butt-lifting shapewear pants with added padding naturally sculpt the hip curve, easily creating the hourglass figure favored by European and American women; the extended leg design accommodates different height requirements, avoiding rolling up and meeting the needs of daily wear, fitness, and parties.

In terms of product function design, Reayoung closely follows market trends, focusing on the core selling point of “seamless and invisible.” Products like the Structured Tulle Corset Top use mesh fabric, combining breathability and shaping power. They are comfortable to wear without leaving marks and remain invisible even when worn with tight dresses or shirts, perfectly meeting the needs of European and American women for everyday shapewear. Simultaneously, the brand offers a combination solution of shapewear and silicone lingerie, providing a one-stop solution for women’s fashion challenges, from transparent invisible bras to silicone nipple covers, covering the entire process from basic shaping to sophisticated styling.

Strictly adhering to European and American quality standards, empowering product competitiveness with a sustainable philosophy

In the European and American markets, product safety, compliance, and sustainability have become core requirements for brands to establish themselves. Reayoung understands industry regulations and benchmarks against international high standards in all aspects, from fabric selection to production processes, ensuring the success of its products in overseas markets.

In terms of fabric selection, Reayoung prioritizes environmentally friendly materials that meet OEKO-TEX® STANDARD 100 certification, strictly controlling the content of more than 300 harmful substances such as formaldehyde and heavy metals, ensuring that the product’s pH value remains within the human-friendly range of 4.0-7.5. Addressing the EU REACH regulations on perfluorinated compounds and phthalates, and the mandatory safety regulations of the US CPSIA standard, Reayoung has established a comprehensive supply chain testing system. From raw material procurement to finished product delivery, every link is equipped with third-party laboratory test reports, allowing European and American customers to purchase with confidence.

At the same time, Reayoung closely follows the global sustainable fashion trend, drawing on the environmental practices of leading brands in the industry, and incorporating green concepts into product development. Using recyclable elastic fibers and exploring the application possibilities of biodegradable fabrics, Reayoung adheres to the principle of “durability to reduce resource waste,” creating shapewear products that combine environmental attributes and product lifespan, meeting the demands of European and American consumers for green consumption.

Flexible customized service system, empowering European and American brands for efficient overseas expansion

As a professional OEM/ODM service provider, Reayoung, with its service advantages of “low MOQ, high flexibility, and strong responsiveness,” has become the preferred partner for European and American small and medium-sized brands and cross-border e-commerce sellers.

Addressing the characteristics of multiple brands and differentiated needs in the European and American markets, Reayoung breaks the minimum order quantity limitations of traditional factories, supporting small-batch customized orders, allowing emerging brands to quickly test the market without bearing high inventory pressure. From product design to production and delivery, Reayoung’s professional team provides comprehensive support throughout the entire process: With a precise understanding of European and American fashion trends, they offer clients a complete solution from fabric selection and style design to functional optimization. Flexible logistics and warehousing services allow for adjustments to shipping schedules based on client needs, supporting phased deliveries and reducing overseas warehousing costs.
To enhance customer trust and collaboration, Reayoung has innovatively launched an “online factory exploration live streaming” service. Clients can view the production process and quality control procedures in real time without being physically present, gaining a clear understanding of every detail from cutting and sewing to packaging. This transparent collaboration model allows clients across the ocean in Europe and America to have complete visibility into their order production.

Deeply rooted in the international market, building a foundation for long-term cooperation through reputation

On its path to globalization, Reayoung has accumulated extensive international cooperation experience through its high-quality products and services. The success stories of an African buyer placing repeat orders eight times and a Saudi Arabian distributor quickly opening up the local market with Reayoung’s shapewear products demonstrate the brand’s quality and strength.
Now, Reayoung is replicating this experience in the European and American markets, adhering to a service philosophy centered on “customer needs.” Whether it’s customized solutions for plus-size clothing brands or providing supply chain support for best-selling products to cross-border e-commerce sellers, Reayoung wins the long-term trust of its clients with its efficient response speed and customized capabilities.